Author interviews rise and fall in popularity. They are mostly popular when the author is well-known. New authors get little attention through an interview.
How do you know if the interviews are getting attention? Mostly traffic and comments. What if you only get one of these or neither? It probably means that your author interviews suck. Here are five signs that you might need to change how you do author interviews.
No one reads them
If you can’t get anyone to read your interviews, it might mean they suck. Yes, a few might stop on your page, but if they don’t stick around to read the whole thing, then you might need to revamp your interviews.
I found that I could get a handful of readers to my interviews, but they barely stayed two seconds. That meant my interviews weren’t worth their time. What was wrong with them? They were too much like everyone else’s.
They all read the same
When you read all the interviews of one author, you might discover that they all are pretty much the same. Why would I want to read the same interview you are giving that another person did on the same author? Your interviews have to be unique. They have to stand out among all the other interviews.
Create interview questions that are not typical while keeping in mind that there might be people reading it who have never read any other interviews.
You always ask the same questions
If you are asking every author the same questions, your interviews suck. Too many interviewers give the same set of questions to every single author they interview:
Where did you get the idea for your story?
How did you become a writer?
What are you working on now?
While these might be interesting questions, maybe I’ve read the author’s answers in other places. I don’t want the same questions and the same answers. I need you to pull me in with something new and exciting. You might ask similar questions, but make sure you have more new ones than repeat ones.
Authors avoid you
If you are having trouble getting authors to interview with you, it might be because your interviews suck. They don’t want to be connected to bad interviews. Reputation means a lot in any industry.
Authors only want to hook onto a rising and very bright star. If you are one that people don’t like or find boring, they will avoid you.
Authors answer in as few words as possible
Your author interview questions need to be thought provoking for the author as well as for the reader. Too often, interviewers ask questions that can easily be answered in one or two words. You want to make the author give more than that. Ask interesting questions.