Many authors mix their personal versus business side on social media. I have to admit that I’m guilty of that as well, but there has to be a fine line you keep and don’t cross. It can hurt you and your family. You need to keep personal and business separate.
Protect Your Family
Social media has opened the door to those people we want to protect our family from. Evil lurks looking for ways to get to your children, you, your spouse, or just your belongings. They watch your posts on if your kids have soccer games, when you are with them, when you’ll be on vacation, and everything else about your life.
Oh, look! The Johnson family is at the fair. They’ll be there for several hours. Their house is empty. A criminal’s dream.
Keep your family safe by not posting all that info where your business networking people can see it. If you do mix the personal and the business, do not post real time. Share family status’ after the fact.
Have an Author Page
A solution to all this is to have an author page on Facebook and other such platforms. There you can post all your professional info and keep your personal separate. It is strictly for business, but…
Sometimes these type of pages do not the publicity that you like. On Facebook, they are set to not show up on the timeline of those who liked the page as often as a friend’s post does unless the page has a paid promotion and that is usually post by post. Due to the decline of such exposure unless money is paid, many authors have combined their personal and business. Some have successfully set up separate accounts, but officially you cannot do that on Facebook and others with two accounts of your own. You have to be careful with this.
Even if the author pages aren’t as prolific, I do suggest you have one and keep it all business.
Whether it is personal or business, you don’t want to give out too much personal information. You would be surprised what a criminal can use against you. That includes your bank into and social security number. I would say that is obvious, but someone somewhere actually does that.
Don’t give out your phone number. Yes, I know someone who set up a new account because she claimed she was being stalked, then told everyone to call her if they couldn’t find her new account. She then proceeded to post her number for the whole world to see. That’s not being safe.
Keep as much personal info as you can from your business networking.
Another reason you need to keep the two sides of your life separate is your personality. Yes, that can be an issue. I had a publisher friend who mixed the two sides. Personally, she was a very funny woman with a crude sense of humor at times. That flowed over into her professional side which didn’t always sit well with others. A few authors and other professionals broke ties with her. The personal personality should have stayed away.