Too often people jump into things. They see a new social site, and they jump on it. Research needs to be done before you jump on any social networking site. You need to know what you are getting into and if you should jump in right now.
Trends are everywhere. They pop up and fade. Where should you look? Look everywhere. You should never exclude networking options. You’ll miss out on opportunities. Watch where others go and where they are hanging out.
You need to study social networking sites as you discover them. Why? Because they might not be for you. There are a few main social networking sites that everyone uses, but there are always new ones popping up in the hopes they can usurp the standing rulers. You should not dismiss them, but you should study them.
By studying them, you learn how they work. You see how they can benefit you as an author. See if you can handle it now with everything else on your plate.
Listen to Pros and Cons
There are pros and cons for every site. Read them all. You can get a good idea if the sites will work for you when you get a full idea of the site. By doing so, you’ll see what you will have to do on it to find success.
You can spread yourself too thin when it comes to social media. It takes time to have a presence, and most people can’t be on as much as it requires. Choose the sites that will help you the most.
You need to be active, you just should not be too active. That can be seen as obnoxious and close to spamming. You need to limit your number of posts.
The Danger of Too Few
You don’t want to post too few times. If people rarely see you, they’ll forget about you. You need to post at least three times a week. Ideally, post once a day, but not everyone can do that. If you only post once a week or once a month, people will forget you exist. You don’t want that.
The Danger of Too Many
Posting too many articles makes you too obnoxious and possibly a spammer. I have been in groups where one person posts constantly about their books. I’m sorry, but these people turn me off. They are pushy and usually ignore other people’s posts. They are focused on their own agenda. Also, they tend to post the same thing over and over again. That leads them into the spamming realm and gets them banned from groups and reported to the various social networking platforms.
The Right Amount
What is the right amount? There is no exact right amount. Experts vary on this number. Look at posting at least three times a week and no more than once or twice a day. To do less than a few times a week will keep you out of people’s sight. To do more than a few times a day makes you too busy and too loud with your own agenda. Keep it calm while being a little bit busy.
Rules are very important. They keep order and drama at bay. When you network, there are rules to follow. If you are in a group or forum, read up on the rules. It is important that you follow them so that you can keep your name in a good light to others.
Rules Serve a Purpose
There are rules for a reason. Usually, it is because in the admin’s experience, certain situations will arise and it is easier to nip it in the bud early. It’s a very smart move.
Follow the rules so there is order and harmony as well as success for all.
By following the rules, you are showing respect to the group as a whole. That means a lot in the networking world. Respect means you are willing to work with others and treat them right. When you do that, others want to work with you. Networking success!
No one wants to work with someone who is rude and disrespectful. People like that are out there, but only those who follow the rules keep those networking channels open. That is important.
As you interact on forums and follow the rules, people notice you. Sadly, being polite is unique in this world. People start to gravitate toward you. Connections can then be made. These are connections that can help you in the future or help someone you know. You’ll never regret the connections just by following the rules.
What is the purpose of networking? To gain those connections. If you don’t follow the rules, you don’t deserve the connections.
Most of the time, we tend to have a few favorite groups that we stay in. That’s great, but over time, you need to expand to other groups. That is how you grow your networking circle. There are many groups out there with even more people than you are connected with now. Get to know them.
Find other groups by looking at related topics. Look for reading groups, grammar groups, and literature groups. Check out history groups if you write historical fiction. There are so many groups that are related to writing. It all depends on what genre you write and who your audience is.
I do want to note here that when you join these groups, make sure that you aren’t in there just to promote. You need to be active and interact. Also, read the rules and follow them. Show respect to the groups.
See what groups your friends are in. You can easily check that out on their profile pages. Ask them what they think of the groups. Word of mouth is a great way to find new groups to join.
Be careful though. Make sure you case out any recommended groups and make sure they are a good fit to you. Join them, but watch what is posted and how everyone interacts. If it is not for you, you can easily leave it.
As you spread yourself out to more groups, your name is exposed to more people which also means so is your work. You want to gradually add yourself to more groups and let people see you. Don’t rush and join too many or you will overextend yourself.
Too many authors think they can network and be crude at the same time as it is funny to them. I had to disappoint them, but most people are highly offended by crude language and pictures. In networking, you don’t want to offend all those people. Watch the crudeness in order to extend your networking reach.
It is very important that you respect others. We are trending as a society to be very disrespectful to those around us. Respect will take you much farther than disrespect. That’s why you need to tread carefully.
If you disrespect me and then try to network with me, I will turn away. That’s what most people do. Yet if you respect me and need help later, you’ll find me more willing to help. Respect shows that you are willing to work with people and appreciate them. Disrespect shows you to be unworthy of them.
Watch Your Audience
You don’t talk to a group of senior citizens the same way you talk to a group of young men. Who you are addressing is very important. Be conscious of that as you network.
If you are unsure, play it safe and avoid too much slang, crude language, and other such things. If I’m out in a group and you say something extremely crude, I’m gone. You don’t want to run people off. Get to know people first and then interact accordingly.
Avoiding anything crude, allows more people into your networking circle. That’s your goal as you network as an author. You want a wide networking web, but crude talk will limit that. You could be missing out on great connections just because some people don’t like bad language.
Crude talking might be great between you and friends. If so, keep it in your friends’ group and out of your networking field.